Google NZ SEO

Major changes to Google NZ search results on mobile platforms

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As of April 21st Google will begin to rank mobile search results, on the mobile-friendliness of your website. This means that if your website hasn’t been built to be mobile friendly, it may not rank well in mobile search results, and this could be a major problem for your business. This means all that money you may have spent on website design and SEO (Search Engine Optimisation) may have been in vain if most of your visitors are mobile based.

Mobile Friendly Wellington Web Design

So what does this actually mean? Apparently this change will only apply to Google search results on mobile devices. This would include Google searches from mobile phones, for example Apple iPhones, Android and Windows phones.  Up to 40% of visits  to NZ websites, are now made using a mobile phone, and most will look up the website via Google instead of typing in the website address, so this change is quite a big deal. If your website is not currently mobile friendly, this change does not mean that your website will not be listed in Google search results. It only means that those other websites that would normally appear in the same search results as your website, which are also mobile friendly, will get a boost and may jump ahead of yours in the rankings.
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Wellington Web Design

Introduction to Responsive Web Design – Making Your Website Mobile Friendly

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Responsive Web Design, often abbreviated to ‘RWD’, is when a website layout is designed to automatically format to the screen size it is being viewed on. Essentially this type of web design allows your website to be ‘Mobile Friendly’, without the need of having a separate mobile website or special mobile web design template.

With a Responsive Website, the websites format and layout are automatically adjusted by the websites code, to give the best viewing experience for the individual device it is being viewed on. This means it is ‘Responsive’ to the environment it is being viewed with. With websites now being viewed on so many different screen sizes and devices, having a responsive website is a must.

The traditional approach to designing websites for mobile devices, was to have a separate mobile website designed specially for those mobile devices. But with responsive websites, this is no longer required, and the same website can be used for all devices.

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