As of April 21st Google will begin to rank mobile search results, on the mobile-friendliness of your website. This means that if your website hasn’t been built to be mobile friendly, it may not rank well in mobile search results, and this could be a major problem for your business. This means all that money you may have spent on website design and SEO (Search Engine Optimisation) may have been in vain if most of your visitors are mobile based.
So what does this actually mean? Apparently this change will only apply to Google search results on mobile devices. This would include Google searches from mobile phones, for example Apple iPhones, Android and Windows phones. Up to 40% of visits to NZ websites, are now made using a mobile phone, and most will look up the website via Google instead of typing in the website address, so this change is quite a big deal. If your website is not currently mobile friendly, this change does not mean that your website will not be listed in Google search results. It only means that those other websites that would normally appear in the same search results as your website, which are also mobile friendly, will get a boost and may jump ahead of yours in the rankings.