Design Lounge’s Label Design has won a major award at the recent 2016 NZ Olive Oil Awards, held in Parliament in Wellington.
The label was judged winner of the Best Label Design from 138 olive oil entries nationwide. It was apparently the largest and strongest field of entries they have had entered for many years. The design award was judged by invited Professional Graphic Designer.
This label design, was refreshed this year, to give it a sophisticated, crisp and modern look, while still keeping it simple and high class. It was a clear winner from the four finalists, and scored top marks in all 3 categories, including ‘Shelf’ Appeal, ‘Overall Design’, and ‘Printing’. So getting industry recognition for this hardwork is excellent.
The judges critique of the label was as follows:
“Sophisticated and classy are the words to describe this label. Well designed with a subtle use of line illustrations and type. Good balance of hierarchy between text and image and great use of visual space. This really does say ‘high end product’, quality and just a bit special. A step above the normal label designs.”
Jerry Gull, Senior Lecturer Eastern Institute Design School.
The label was printed on a foil stock, and coated in a matt laminate, giving it a very high quality look. The printing was done by the team at Excel Digital.